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Free test translation
Content Type
Software Localization
Technical Translation
Marketing Translation
E-Learning Translation
Audio & Video Translations
Translation Services
SEO Translation
Transcreation
Human Translation Services
Text-to-Speech
Machine Translation
Terminology Management
Technology
Localization Tools & Technology
Integrations
LanguageDesk
Knowledge Center
Pricing
About us
About Us
Why Milengo
Company News
Milengo in the Media
Contact Us
Free test translation
Customer log in
Career
Community
Contact us
English
Deutsch
Free test translation
#Blog
The Localization Trends to Watch in 2024
Johannes Rahm
January 9, 2024
#Case study
How SMART Technologies Sparked Connections with Educators Across the Globe
August 21, 2023
How SMART Technologies Sparked Connections with Educators Across the Globe
Creating Emotionally Engaging and Culturally Relevant Translations with Transcreation
Transcreation is the process of creatively localizing content to deliver a
desired emotional impact
instead of just translating word-for-word. It is often used to make marketing materials more emotionally engaging, inspiring, and culturally relevant for local audiences.
SMART Technologies is a global leader in collaborative educational technology that allows students to learn in their native language. With classroom hardware and software solutions in 40 languages, they needed compelling and emotive content to support existing customers and grow their business.
Discover how Milengo implemented a
transcreation workflow
that enabled SMART to
achieve 300% growth in translation volume
by
reducing turnaround times from 7 days to 3 days
.
This case study outlines:
How
target audience information
, such as buyer personas and local industry policies, can be integrated into the transcreation workflow
The importance of collaborative communication to
improve translation quality
and
increase approval rates
How to navigate the intricacies of the creative translations
without increasing production time
Table of contents
#Blog
#Case study
Snowflake’s Technical Manual Translation Blueprint for Cost Reduction
Sophia Guan
June 14, 2023
#Blog
#Case study
Global Expansion: Master the Challenges of Localization
Sophia Guan
February 13, 2023
#Blog
#Case study
How Milengo and Lokalise Created a Seamless Software Localization Process for Orbus Software
Sophia Guan
January 26, 2023
#Blog
The Localization Trends to Watch in 2023
Johannes Rahm
January 12, 2023
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